Digital media is a constantly evolving platform, especially for the Fast Moving Consumer Goods (FMCG) industry. It has changed the landscape of marketing for the industry. Nowadays, customers make buying decisions differently. Everyone has access to the internet, they compare brands, products, and services. With Covid-19 it has changed even more. People are spending a lot of time on mobiles and laptops. The majority of people have started depending on online shopping for FMCG as compared to visiting a physical store.
Upsurge in digitalization has positively impacted the FMCG industry. Digitalization has made tracking customer behavior much easier today. Establishing good relationships with customers has also been possible for the FMCG industry which was not possible before. Let’s look at some of the major challenges faced by the FMCG industry. You will also find ways to overcome these roadblocks in this article. Keep reading to find out more.
Challenges of the FMCG industry
- Reaching rural areas- For FMCG brands, reaching rural areas demand good transportation and distribution networks. Perishable products need extra care and faster deliveries.
- Develop an effective distribution network- FMCG industries need to develop effective distribution channels which are fast and reliable to satisfy customer expectations.
- Changes in customer behavior- With so many similar products available for the FMCG industry. Gaining loyal customers can be a real challenge. Brands have to provide the best user experience to gain their trust.
- Cynicism amongst customers- The impact of customer cynicism and mistrust on FMCG brands is also a major challenge of the industry.
There are many benefits of digital marketing for the FMCG industry. Scroll down to find out some of the benefits that can help your FMCG brand shine-
Highlights what is unique about your brand
When it comes to the FMCG industry there are a lot of similar products available in the market. An effective digital marketing campaign can establish a unique identity for your brand. This is possible with the help of various digital marketing services such as
content marketing, social media marketing, SEO, Website development, and many more. A strong digital campaign can impact customers’ purchase decisions.
Innovative ways to promote your brand
Humans are visual creatures. The more you thoughtfully work on your packaging, the higher are the chances of it getting noticed in the digital jungle. Along with being cost-effective, digital marketing can also help target specific audiences. Digital marketing can also provide your to advertise your brand in a contextual position. For instance, a beauty brand can advertise its products on beauty blogs when customers are browsing through. This can help create brand awareness and ultimately increase conversion rates as well.
Mobile-friendly content and ideas
Mobile usage and high-speed internet have crept into our lives and become an essential part of it. The future of the FMCG industry is dependent on online purchases. Various apps and websites are mobile-friendly and have made online purchases hassle-free. FMCG brands need to develop good digital marketing carpeting to survive the digital market and make them accessible to small cities as well.
Easy Trackability
One of the major advantages of digital marketing is the ease of traceability. Digital marketing has made tracking user behavior possible and so easier. Something that was not even thinkable in the physical setup. It is impossible to measure customer behavior when your medium of advertisements is television, billboards, radio, etc. Digital platforms are very interactive and customer engagement can give great insights into your firm’s digital success.
With various web analytic tools companies can measure conversion rates, the number of clicks, bounce rates, etc. Advanced analytics can even let you create campaigns and content which is specific to your target audience. FMCG brands can alter their campaigns and make them cost-effective.
Enhance your online visibility
Increasing brand awareness is the first step for many marketing strategies. Social media has made this possible and much easier. Web analytics can help you identify your target audience, refine your campaign, drive organic traffic and increase conversion rates. Facebook and Google are the most trusted platforms for advertisements with high conversion rates. Facebook has interesting features like polls that can help understand customer needs.
Humans love visuals
Videos are one of the most loved and attractive content pieces for your brand. The incredible growth and popularity of Youtube videos, Instagram reels, and TikTok videos can be used for digital marketing purposes. Video content can be beneficial to small and large industries. Video content offers unlimited scope for creativity. Videos that spark conversation and make your campaign interactive are very helpful to send across your message.
Consistency is the key to digital success
Consistency is very essential in the digital world. You need to plan your digital campaign in such a way that you keep it consistent in your mind. Frequent engagement with your customers helps you understand them better and build good relationships. The ultimate aim of digital marketing is to establish your brand’s presence constantly in your customer’s life. Sharing educational information, scientific facts, and shareable content are some ways to infuse creativity in your campaign.
Due to increasing competition, it has been challenging for all brands to digitally market their goods and products. With FMCG companies and the wide variety of products that they offer it is even more so. Digital marketing agencies need to outsmart their competitors. However, their aim should be not just beating the competition but highlighting what makes their brand unique and special. Building their brand/founder’s story, sharing testimonials, success stories, etc can help customers visualize their satisfaction with your FMCG brand.
