Digital marketing is one of the best platforms for the Gems and Jewellery industry. More than 95% of customers now use online platforms to buy Gems and Jewellery. When it comes to selling jewelry online the process is a bit more challenging than traditional marketing. A digital marketing agency can make the process easier for you and develop a roadmap that can lead you to digital success.
A digital marketing firm will set clear objectives, measure your performance and walk parallel to market innovations. People spend more time online nowadays which has made digital advertisements inevitable. Your online presence and sustainability in the digital world are a high priority. And a digital company can help you achieve that with proper planning, using successful strategies, and good industry practices.
For the Gems and Jewellery industry understanding, a customer’s journey is very important. Buying a wedding ring would be a significant achievement for your brand. A customer will undergo three important stages before making a decision.
Awareness– Not everyone who visits your website will buy a product from you. The first step for any potential customer is that they are aware of your brand. It can be through digital advertisements, physical advertisements, word of mouth, and various other means.
Consideration– When a customer is interested in buying a gemstone or jewelry from a trustable brand. They will begin to research on the internet. While doing so if they come across your website and explore it. Then they begin to consider whether to buy your product or not.
Decision- Ultimately they buy a product from your brand and look for indications that they have made the correct choice or not.
Read on to find out different digital marketing strategies and campaign idea for gems and jewellery industry.
Website design and development
For the Gems and Jewellery industry website layout and design plays a very important role. You should focus on providing the best user experience and ease of navigation. Organizing products into different categories such as Events, parties, Gems, festivals, Collections, Light Weight can help your clients find the product they are looking for. You should provide all the necessary product details along with an inquiry form to collect user information and build your database. Products with high-resolution images and clicked from different angles can help customers get a clear idea of your product. Incorporating gold schemes can also generate good leads.
Target audience
There are many organic and inorganic ways to drive traffic to your website. Organic traffic is when your viewers naturally visit your website. You can also get in organic traffic via paid targeting using various channels. For the Gems and Jewellery industry, there are several channels to attract your target audience. Some of the most widely used channels are as follows,
- Email Marketing
- Search Engine
- Social Media
- Influencer Marketing
- Mobile Applications
- Paid Advertisements
Social Media Management
With every company making their online presence felt. It becomes absolutely essential to focus on quality over quantity when it comes to social media. Portraying what makes your brand unique and special is absolutely essential. Growing organic fans and followers is very important with so many fake accounts made on social media. You should be social media savvy and keep yourself updated with various changes happening.
One of the major benefits of social media marketing is that you get to engage with your audience at a more personal level. You can have a pre-launch campaign before launching your brand or collection. Organizing a post-launch campaign sharing success stories of happy customers will also help potential clients visualize their success. You can use social media to create excitement about new offers and discounts. It is majorly used to increase profits and attract potential clients.
Email Marketing
Since diamonds are a girl’s best friend, email marketing is a jeweler’s best friend. It is cost-effective and directly reaches your target audience. Most buyers are comfortable interacting with a company via emails. Sending mail on important occasions such as Diwali, Dhanteras, Eid, Christmas, New Year, etc is a good idea for jewelry companies. A digital marketing company plans a powerful call to action, email content, landing pages, catchy subject lines to increase email opening rates. Sending birthday wishes, online spin the wheel games, and loyalty programs are also great ways to engage with your customers. With most people accessing emails on their smartphones. It becomes very essential to create mobile-friendly content. If you are looking for a low-budget and effective marketing strategy, email marketing is the ultimate solution.
Facebook Advertising
Even with so many different social media platforms coming up, Facebook is still a very good option for online marketing. Facebook being the most popular social media platform has a very good reach to attract potential customers. With so many companies and content circulating on Facebook, it becomes important for them to have a screening process. They have an interesting algorithm developed to decide which content to show whom. Your digital success is directly related to how a follower engages with your brand on Facebook.
Search Engine Optimization (SEO)
SEO can be used for brand building and targeting your audience. It is a marketing strategy used to increase website traffic and improve your Google ranking on the Index. An SEO firm can help you create, audit, and update content for your website. It helps you create great content with an impeccable backlink profile. Keyword research is a vital part of SEO. Good SEO practices involve using relevant keywords that can improve your ranking on SERPs (search engine result pages).
Digital marketing opens up multiple channels to reach your target audience. There are so many strategies and creative ideas to engage with your audience and offer the best user experience. You may not be able to make your presence felt using all these channels however, you can use ‘trial and error’ to find out what works the best for your jewelry brand.
