California also known as the Silicon Valley city of the world, is the world leader in the manufacture of computers and electronics. Since the beginning of the 20th century, the state’s economy was attracting highly educated workers from all over the world. California has also dominant in the aerospace industry, film and television industry, and agriculture and viticulture industry. California is also home to the tourism industry and the fast-growing tech sector this city is rich with business opportunities.
Is California the headquarters of Digital Marketing?
California is known as the silicon valley of the United States. Having a marketing agency in California helps your business to stay at the top, this city is way ahead of time in the digital sector and is home to companies like Google. California sets marketing trends for many other countries to follow, it is the headquarters for digital marketing.
The state population of California is about 39.5 million, out of which 5% are influencers, the vast majority of influencers have nano variant which is about 93.7% in the world and California has 29% of it which is about 1.9 million people.
Different Digital Marketing Strategies.
Each year the United States spends around $200 billion on a digital marketing agency. With this being one of the most prominent expenditures of companies it is important to understand the role it provides for the development.
- SEO Management
SEO is the central strategy when it comes to digital marketing, it helps in increasing digital traffic and creating engaging content.
Helps you use the right keyword
increase website traffic
helps you get found online
- Website design
If you have business in California it might no be necessary for you to have visiting card but having a website is a must. Your website is the center for your online businesses. Once the customer has landed on your page the experience he gets helps you to create your brand identity. your website acts as your business identity, and at the same time, it acts as your salesperson hence it is important for a website to be user-friendly and to have a good display of products.
- Content Marketing
when it comes to marketing content is the king. It is a vast marketing strategy that helps you get the attention of your customers through keywords. The different types of content according to its use are
- social media post
California being the home to Hollywood has a great amount of competition when it comes to social media. There are about 200 different social media platforms available today promoting your product on all 200 would be a task and an unnecessary thing to do, hence you need a digital marketing strategy to guide you through the crowded world of social media with the help of a relevant hashtag. crafting short and engaging content and linking it to your website is also effective.
- infographics
Using visual graphics to deliver your content is the most effective way to create attractive content. This content is mostly used to make complex information in a way that can be easily understood.
- case studies
In this strategy previous customer experiences are used to attract more customers, product reviews. This strategy is great to build trust and credibility with your customers.
- Social Media Marketing
as mentioned earlier California has the highest number of influencers in the United States. California is the pioneer when it comes to social media marketing, but what exactly is social media marketing?
social media marketing is nothing but gaining sales and publicity through social media.
Influencer Marketing (social media marketing strategy)
this a word-of-mouth marketing. Reaching a larger audience through an influencer.
Types of social media strategy
- social media stories
- videos
- value-driven content.
- PR marketing
PR marketing helps you to create your brand identity and helps you to increase your sales.
Types of PR marketing
- PR and Paid Social
- PR and content
- PR and E-mail
- PR and CRO
After understanding these strategies the crucial question is which strategy should be applied and where it should be applied.
Deciding marketing strategy based on:
Where are you today? (in terms of)
- product/services
- current marketing strategy
- current sales
- other competitions in the market
Company Targets:
- More sales
- Customer retention
- New User Acquisition
- Target Audience Expectation
Target Audience:
- Age/Gender
- Online Behaviour
- New v/s Old
After understanding the strategies the next crucial step is understanding the target audience.
Ways to analyze your target audience
- Use google analytics
- Analyze your customer base
- Conduct market research
- Understand who is not your target audience.
Benefits of having a digital marketing strategy.
- Helps you strategically scale your lead, scale, and ROI.
- Helps you design strategies with customers as a priority
- Helps you create a clear and structured plan to apply your strategies
- Helps you scale performance to continuously exceed your business objective.
Unique strategy based on your business
No two businesses are the same and hence you should design your business strategy based on your unique business type. Understanding different marketing strategies and social media platforms is a crucial thing to do before making a unique marketing strategy based on your consumer type. Applying a mix of all these strategies is the key to creating a unique brand identity.
A well-rounded marketing strategy makes a huge difference in your company identity. California being the digital capital sets itself apart from the world and sets an example for other countries to follow. However digital marketing strategies are like puzzles. It should be backed with planning and research. To stay at the top, you first need to understand your business.
