Educational institutes, schools, and EdTech companies all over the world are embracing the new normal in education. The primary goal of any educator today is to make learning interactive and digital to sail through this adversity. The global pandemic has created new opportunities for the Education and training industry. People today are comfortable with a blend of offline and online learning. Along with these opportunities come many hurdles and challenges. For the education and training industries, there are many stakeholders. There are teachers, parents, school administration, school district, and students involved. Hence, digital marketing gets complex to meet the needs of all these stakeholders.
Digital marketing has various strategies that have helped yield good results over time. Many digital tactics can be applied to the education world successfully. Your target audience will depend on what product or service you provide. It becomes essential to define and identify your target audience.
In this article, we will look into various services provided by a digital marketing agency that can help you set up your educational company as well as keep its functioning smooth.
Digital marketing services available in Education and Training Industry
Search Engine Optimization
Educators are always on the look for useful content over the internet. Content that can make learning interactive and relevant to the students. Therefore, focusing on search engine optimization (SEO) strategies come useful to get noticed amongst the decision-makers.
A digital marketing agency can help drive organic traffic, increase revenue rates and return on investment (ROI) for your Edtech company. SEO offers to optimize your website using relevant keywords, assessing your site, and building your brand name. Optimizing your website improves your ranking on google. When your search engine rankings are good there are more chances to increase organic traffic.
Pay Per Click Marketing
Pay-per-click marketing campaigns are when advertisers pay a certain amount every time their ads are clicked. Digital agencies specialize in managing PPC marketing campaigns for Facebook, Google, Bing, etc. This strategy helps drive organic traffic to your website. Google and Facebook ads, although expensive, are the most rewarding digital platforms. A specific budget should be set aside for such marketing campaigns.
Social Media Marketing
Social media is one of the best platforms to promote EdTech companies. Overusing social media marketing can hurt your strategy. Avoid overdoing it on social media. Educational content is social media friendly and it is advisable to use these platforms wisely. Any website would be open to having educational promotions on their webpage. The content provided on social media should be educational, well researched, and informative. Twitter and Instagram are also proving to be good platforms for social media marketing.
Content Marketing
There is a constant requirement for quality educational content and resources online. This fact is especially true with the distance learning phase. Creating content for any education and training industry is never a big hurdle. However, adapting to various types of newer content is the real challenge. Nowadays, there are video content, blogs, infographics, ebooks, and many more types of content. To stay relevant and keep your audience engaged you to have to consistently keep creating awesome content. The content should be targeted to a specific audience and updated regularly. A digital marketing agency can help you audit your content and backlinks as well. Search engines do not appreciate faulty content. Such content can lower your search engine ranking and adversely affect your business.
Website layout, design, and development
Website design and development play a very crucial role to increase revenue for educational companies. The speed of loading, ease of navigation, simplicity, visuals used, etc all these factors play an important role to enrich the user experience. A good user experience is what all companies strive for. A digital marketing agency will audit your website layout, design, etc to ensure better performance.
Web analytics
All digital marketing agencies rely on measurable data to assess the performance of your website. They focus on conversion rate optimization, marketing channel analytics and build intuitive strategies to analyze and interpret the data. This data helps in providing proper guidance to education and training institutes.
Email marketing
Email marketing is one the oldest marketing strategies however, it is still very effective. Almost all education companies resort to email marketing. Email marketing yields good conversion rates and higher revenues. A digital marketing agency will focus on increasing email opening rates extensively. This can be done by using catchy subject lines, well-designed landing pages, and engaging content.
Email marketing can be automated hence consistency can be easily achieved. Various tools and email service providers can help with marketing your products and services. Finding the right target audience for your email list is essential to generate organic leads and high revenue.
Digital marketing can do wonders for your educational company. With the right kind of digital agency, you can improve your search engine rankings, website traffic, and conversion rates. It enhances the overall user experience and helps build trust amongst all the stakeholders. With blended and distance learning coming into the picture due to the pandemic. Demand for educational companies has increased over the years.
This is the right time to invest in digital marketing and stay at the top of your game. Various marketing strategies have proven to be highly successful however, you must decide what works best for your educational institute.
