Digital platforms have made researching easier, reliable, and much faster. More than 90% of Americans rely on Google to find out information. Social media, eCommerce, and search engines have made it easier for the healthcare industries and pharmaceutical sector. Pharmaceutical companies are relying on digital marketing extensively. It is a win-win for both clients and the companies looking for growth and expansion.
Pharma marketing involves planning and optimizing digital marketing strategies and campaigns. It focuses on day-to-day optimization and increasing customer engagement. Today almost all customers engage in comparing prices and trust the information provided by social media discussions for making healthcare choices. Investing in training individuals for pharma marketing is highly beneficial for the company’s growth.
There is high competition for legacy pharmaceutical companies and new pharmaceutical companies. New therapies get approved quite regularly which increases competition even more. Hence, the pharmaceutical sector needs to rely on digital marketing and digital marketing agencies to meet its target goals.
Various digital marketing agencies resort to high customer interaction using disease quizzes, discussion guides, and creating high-quality content. A good digital marketing agency will provide the following digital marketing services to increase your brand’s awareness, growth, and development.
Email marketing
Email marketing has proven to be a successful marketing strategy. The majority of people in the world check their mailbox first thing in the morning. Research states that for every 1 dollar spent email marketing can yield 42 dollars on average. Hence, email marketing leads to a high return on investment (ROI). Pharma email marketing has around 26.4 percent email opening rates for healthcare, hospitals, and biotechnology industries. When it comes to email marketing, determining subject lines, the content of the mail, special discounts, and specific information for your customers are crucial to increase email opening rates.
Search Engine Optimization (SEO)
A pharmaceutical marketing strategy can enhance your online visibility to a great extent. SEO practices can increase website traffic and your conversion rates. Choosing an SEO firm that practices white hat SEO practices will truly work like magic. It will work towards a common goal of making your digital campaign a success. SEO companies ensure that google penalties are avoided and provide valuable insights for your brand’s growth.
Social Media Marketing
Social media marketing is beneficial to the pharmaceutical sector in various ways. It provides customer feedback, gains market intelligence, spreads disease awareness, promotes new products or medicines, and promotes your brand. Various companies like Johnsons & Johnsons, Roche, etc have trusted social media marketing for a long time. J&J was the first pharmaceutical company to adopt social media marketing. Research states that around 15 out of the top 20 pharmaceutical companies have adopted social media marketing in 2010. Facebook, Twitter, Instagram, and youtube are the most popular social media marketing channels proven to be highly successful. A good digital media agency will plan and monitor your posts and most importantly be consistent with them.
Website design and development
Pharmaceutical companies need a blend of knowledge and creativity when it comes to web designing. A digital marketing agency will provide top-notch web design and development ideas for your company’s growth. A good website design will be a mixture of design elements, color scheme, useful information, and attractive visuals that will create a long-lasting impression on the visitors. Demand for innovative designs, bug-free websites, and grabbing viewers’ attention is what a digital marketing agency should provide to their customers.
Online reputation management (ORM)
Managing a pharmaceutical company’s reputation is a precarious thing. Any wrong information about your company can spread at lightning speed and highly impact your brand’s reputation. Negative news for any drug company can be a huge downfall for its growth. Hence, maintaining an excellent online reputation is of utmost importance.
A digital marketing agency will focus on the following strategies to build a solid online reputation,
- Success stories
- Feedback from customers
- Reputed brand ambassadors
- Testimonials
- Survey data and results
- Certificates of quality and standards
The agency will strive to maintain positive content. Ask for the doctor’s feedback and gain the trust of the audience using relevant data and survey results.
Visual and Written Content
Digital marketing agencies have a dedicated team of content writers and creators. These individuals understand the company type, their vision and create content that is educational, informative, interactive, and engaging.
Video content is a very powerful tool to spread your message to your viewers. A video production team will collaborate with pharmaceutical industry experts and marketing professions to create videos that will leave a good impression on your audience.
Conversion rate optimization (CRO)
Your digital marketing agency will inspect every element of your website, carry out regular audits and also analyze your sales funnel. Conversion rate optimization (CRO) is the ultimate goal of both parties involved. The agency will use various digital marketing strategies to achieve that goal.
Pay-per-click (PPC) marketing
PPC is an extremely targeted and cost-effective marketing strategy. It helps you reach your potential customers and clients. PPC campaigns enable you to bid on keywords a user searches and lets you display your ad. every time a user searches for “best headache medicine”, a keyword that you have bid for Google lets you display your ad. This increases your online visibility and attracts potential customers.
For pharmaceutical companies, timeliness and consistency are very important. There are many competitors out there manufacturing similar drugs as you are. You need to be on the top of your game to stand out and beat your competitors. Digital marketing strategies and solutions are helping every industry today. It gives you transparent reports and provides valuable solutions to achieve common goals. Investing in a good digital marketing agency that is honest, consistent, transparent, and data-driven will take your company to the next level. It will provide the digital success that your campaign requires.
