New York, one of the fastest cities in the world. The GDP of New York is roughly equivalent to the whole of South Korea and there are around 200,000 businesses in New York. For the past two decades, it has been the largest and wealthiest city in America. There is no doubt about the fact that if you are running a business in New York, you have tough competition to achieve your sales target. This city is the economic capital, is also the one setting trend for marketing. To stay up in the game you need the best marketing agency for your company. One which attunes your motto and helps you to stand out from others and helps you understand your audience. Providing you strategies specific to your business.
Benefits of hiring a digital marketing agency.
For any company to grow to stay relevant with time is extremely important. Hiring a digital marketing agency not only helps in marketing strategies but also proper sales planning, setting sales targets, understanding customers, and forecasting future growth.
Having digital marketing strategies helps you to set clear targets and milestones across different platforms so that you can document your growth and see how you are proceeding towards your end targets.
Different types of services digital marketing agencies provide:
Each year the United States spends a whopping amount of $200 billion on digital marketing agencies. With this being one of the most prominent expenditures of companies it is important to understand the role it provides for the development.
- SEO management
when it comes to digital marketing, SEO remains the central strategy that helps in planning others around it. SEO helps in increasing traffic and helps in creating engaging content.
- Helps you get found online.
- Helps you increase website traffic.
- Boasts an impressive return on investment. (ROI)
- Helps you attract potential buyers.
- Helps build brand awareness.
Your competitor is probably already taking the benefits of SEO and grabbing your customer’s attention online.
- Social Media Marketing
82% of the population of New York is on social media, this engagement keeps on increasing with every passing year. Making it important for the companies to be present on these platforms to target their audience across different platforms before getting into this trend it is important to understand the engagement of people across these platforms.
Example:55% of people from 45-54 have a profile on Facebook.
- Content Marketing
When it comes to marketing content is the king and the queen. It is a vast marketing strategy that requires you to understand your business and customer first and then helps you decide keywords and strategies. To get the attention of the audience there are different types of content that you can engage in
- Blog post
- Infographics
- Videos.
- PR Marketing
While building content is extremely important, building links to that content is also an integral part.PR plays an integral role in awareness, consideration, and loyalty.PR helps you get more traffic and convince you why you need the product.
- PR and Paid Social
- PR and content
- PR and E-mail
- PR and CRO
After understanding these various strategies, the crucial question is which strategy should be applied where?
Designing marketing strategies based on the following points.
Where are you today:
- Products/services
- Current digital marketing Strategy
- Current Sales
- Other Competitions
what are your targets:
- Increase Sales
- Customer Retention
- New User acquisition
- Target audience Expectation.
What is the target audience?
- Age/Gender
- Online behavior.
- New v/s Old.
Based on the above points it is clear both the product/service and the target audience are prime for planning digital marketing strategies. Hence, marketing agencies need to understand their audience and client to decide the marketing campaigns.
Ways to analyze target audience.
- Analyze competitors.
- Conduct market research and identify industry trends.
- Analyze your customer base.
- Continuously revive.
- Use Google analytics.
- Define who your target audience is not.
Designing Marketing Strategy in New York.
Marketing to new age aware, know it all customer is the most challenging thing.It becomes even more challenging when it is in a city like New York. Here products, trends, strategies everything is changing at lightning speed.
Did you know? There are around 19 million people in New York who use the internet and around 330,000 people who visit the Time Square daily. It would cost $1 million to advertise at Times Square.
Planning an all-around marketing strategy in this challenging place can be a task, one requires precise planning and research to reach out to its target audience. Considering these challenges.
The 4-marketing p’s are.
- Product
- Price
- People
- Place.
these p’s can be used differently according to the product you are marketing. For example, marketing strategies for a pizza chain are going to be vastly different from that of a sportswear brand each has a unique set of challenges.
Understanding strategies through products/services.
- Strategies for a pizza chain
There are 2350 pizza places in New York City, which means we have a tough competition. Next would be deciding the target audience, according to data 12-19 age group is the target audience for this company. Then would be deciding on social platforms according to the target audience and social media campaigning on these platforms. So the steps would be.
- Social media advertising (Facebook and Instagram)
- Programmatic Display
- Native video advertising
- YouTube advertising
- Mobile advertising.
Strategies for sports brand
The target audience for this age group would be the 25-44 age group of people, targeting this age group would require marketing on the social media platform, e-mail marketing.
Marketing strategies
- Google shopping ads
- Social stories
- Social brand ads
- Dynamic product ads (DPA)
- Display Dynamic Creative Optimization
- E-mail marketing
- Dynamic remarketing.
‘’The riskiest thing one can do in business is not take a risk.’’
-Anonymous.
In these times of global economic crunch, where the sales are dipping every single day hiring a marketing agency can be considered a liability but investing in a good marketing strategy helps you buy low and sell high. A good marketing agency helps you do the bidding for keywords. With the help of these agencies at the end of the day, you will be standing with an increased sale.
